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More operating system.
Less sticker shock.

servista.ai bundles website, booking, POS, inventory, payroll, memberships, marketing, phone and AI scheduling, portal, and security-minded controls into straightforward pricing. Here is how that looks next to five of the most searched alternatives.

Starting price snapshot (verify on each vendor)

servista.ai

Paid · best value

$50/mo

billed annually · unlimited appointments

Or $0 with the full platform and 50 appointments / month.

Start free

Mindbody

From ~$99/mo per location

Starter-style US list pricing is often cited from ~$99/mo per location; Accelerate and Ultimate jump sharply and commonly require a sales quote. Marketplace fees and paid add-ons (SMS, branded apps) stack on top.

View their pricing

Vagaro

From ~$24/mo + staff & add-ons

Base plans usually start around one bookable calendar, with per-staff monthly fees for additional providers. Website builder, branded app, payroll, and text marketing are typically billed as separate add-ons.

View their pricing

Fresha

Per-seat subscription + marketplace rules

Published plans commonly list roughly ~$20/mo for a solo operator and lower per-seat pricing for teams, plus payment processing. New clients booked through Fresha’s marketplace can trigger a one-time commission on the first visit.

View their pricing

Square

$0 / ~$29 / ~$69 per location

Tiers are usually billed per location: a limited free tier for a single staff member, a mid tier around $29/mo, and a premium tier around $69/mo. Card-present and online processing fees apply on top.

View their pricing

GlossGenius

~$24–$168/mo by plan

Standard plans are often advertised around $24–28/mo, Gold for growing teams around $48–56/mo, and Platinum for larger or analytics-heavy setups around $148–168/mo before payroll or other extras.

View their pricing

Feature comparison

We grade fairly: Partial means it exists in some form but often depends on tier, region, partner tools, or extra fees. servista.ai is judged against its own published plans.

Capabilityservista.aiMindbodyVagaroFreshaSquareGlossGenius
Pricing & access
True $0 tier with the full product (fair appointment cap)
Partial
Unlimited appointments on paid (single simple price)
Partial
Partial
Partial
Partial
Partial
No mandatory marketplace commission on your own bookings
Partial
Partial
Client experience & booking
Custom website + mobile-first booking
Partial
Add-on
Partial
Partial
Online booking, services & team scheduling
Deposits, waitlists & walk-in friendly flows
Partial
Customer portal (self-service)
Partial
Partial
Partial
Forms & e-signatures
Partial
Add-on
Partial
Partial
Partial
Commerce, operations & growth
Point of sale, payments & tips
Inventory, suppliers & purchase orders
Partial
Partial
Partial
Partial
Partial
Staff payroll, commissions & settlements (in one OS)
Partial
Add-on
Partial
Add-on
Add-on
Packages & prepaid bundles
Partial
Memberships & recurring billing
Partial
Marketing, phone & AI
SMS & email reminders (included; usage may apply)
Add-on
Partial
Partial
Partial
Partial
2-way texting & automated marketing emails
Partial
Add-on
Partial
Partial
Partial
Reputation, reviews & referral / loyalty tools
Partial
Partial
Partial
Partial
Partial
Phone & AI voice scheduling
Owner / operator AI assistant
Security & success
Role-based access, audit trails, encryption-forward posture
Partial
Partial
Partial
Partial
Partial
White-glove onboarding on paid
Partial
Partial
Partial
Partial
Partial

* Phone, AI voice, SMS, and some messaging features may incur usage-based charges when enabled. See in-product pricing. Competitor capabilities and fees change; confirm on their official sites.

Mindbody, Vagaro, Fresha, Square, and GlossGenius are trademarks of their respective owners. servista.ai is not affiliated with or endorsed by them. This page is for general comparison only and is not legal or financial advice.